Vintage Souls: Why Gen Z Is Raiding the '80s and '90s for Identity — and What It's Really Telling Us
Gen Z didn't live through the Reagan era or the grunge explosion, but they're dressing like they did, listening like they did, and building entire identities around a past they only know secondhand. It's easy to chalk this up to aesthetic trends, but what's actually driving this retromania runs a lot deeper than thrift store fashion and vinyl collections.